Continuing a major cosmetic surgery trend from 2013 and 2014, the number of butt augmentation surgeries continued to soar in 2015.
"I've seen a 20 percent increase over this past year," New York City plastic surgery expert Dr. Matthew Schulman told People magazine.
Dr. Schulman, the most sought-after surgeon for buttocks-enhancing procedures in the Northeast, performed over 300 butt augmentations in 2015.
He says popular celebrity backsides are fueling the trend. "Kim Kardashian was huge for the 'booty boom,' " Dr. Schulman said. "She put her butt out there for everyone to see and embraced it. I think stigma about curves has gone away [because of] people like Kim Kardashian, Nicki Minaj and Sofia Vergara."
Patients are also requesting to emulate the curves of Khloe Kardashian, Jennifer Lopez, Jessica Biel and Instagram star Jen Selter.
Scientists have explained the genetic reasons for the attraction to round bottoms.
Dr. Schulman has refined the traditional Brazilian butt lift, creating his exclusive SCOOP Lift procedure, which combines the best aspects of a number of different buttock contouring techniques.
View our before-and-after Brazilian butt lift photos to see examples of Dr. Schulman's clients. Wondering what a consultation is like? One woman wrote about her experience here: "Butt Lift Consultation With Dr. Schulman: What to Expect."
To find out how you can use your own fat to safely enhance your buttocks, contact Matthew Schulman Plastic Surgery online or call 212-289-1851.